After the U21 European Championship success continues TV4 Group to invest in the junior championship. Now, they buy off the rights to the JVM from Viasat and broadcast the tournament in TV12 together with SVT.
Earlier this year, Viasat chose not to extend the contract with the hockey league and now you lose then another hockey right.
JVM, which in recent years has attracted great interest in Sweden, will from this winter sent in TV12 and SVT.
– The foundation for this is that over time chosen to invest in youth and junior championships. This summer’s U21 success contributed for example to record ratings in TV12. In these kinds of tournaments are profiles that offer themselves and want to reach out. It is an incredibly fun atmosphere, says TV4 Group’s sporting director Fredrik Olofson Sportbladet.
The agreement extends over the next four tournaments and the channels also share the broadcasting rights to the Tre Kronor matches Euro Hockey Tour.
This year played JVM in Helsinki and the tournament kicks off December 26th.
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