The Americans call soccer is very different from the rest of the world’s favorite sport. But there is still an interest in the “European soccer,” and Thursday’s sports pages of the New York Times makes a real impact in the Champions League, starting with small Malmo “about 380 miles south of Stockholm.”
The theme is the enormous profits that end up in the football clubs who regularly participate in the glamorous tournament. Important for the big clubs, but absolutely fantastic for the club in Europe’s smaller football countries who manage to enter. The Champions League is not just Paris St-Germain’s victory against Barcelona, it is also Malmö FF’s win against Greek Olympiakos.
The New York Times notes that Malmö FF will collect the huge millions for their participation in the CL -gruppspelet and highlights the opportunity for MFF to gain an economic platform for continued success, just like Norwegian Rosenborg, who participated in the Champions League group stage eleven times between 1995 and
The magazine has interviewed Tony Ernst, former chairman in MFF Support and now chairman of the Swedish Football Supporter Union. He says that the large influx of money to Malmö FF have already raised concerns that the club will get a position in Swedish football as the other clubs can not threaten.
Even MFF CEO Niclas Carlnén speaks and says that every soccer league needs a locomotive.
– We want to be the locomotive of Swedish football.
Carlnén tells NY Times that it had been able to sell out the Swedbank stadium twice.
– And of course it is something that we hope to experience many times.
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