CITY conducted a study in which 3287 visitors received blow during matches during the football season 2015 at Tele2 Arena Friends Arena in conjunction with AIK, Djurgården and Hammarby played matches.
Blow study has been measured in six different areas, including home heel, heel away and family bleachers. It appears that the average blood alcohol content for visitors who drank alcohol was 0.63.
“Football without Load” will last for three years and be primarily concentrated in the three Swedish football league clubs in Stockholm.
Even Hammarby’s CEO, Henrik Kind Lund and Djurgårdens CEO, Henrik Berggren, is positive about the project.
CITY has conducted the study with IQ, which is an organization that promotes a smarter approach to alcohol. The operation consists of information measures, reports and surveys on alcohol issues.
Source: CITY / IQ
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