Money and Olympic clothing in infested SOK battle – Swedish Dagbladet

Group photo of participants at the Swedish Olympic Committee’s Olympic camp on Fuerteventura, Canary Islands, ahead of the summer Olympics in Rio de Janeiro in 2016. Photo: Jessica Gow / TT

O rdförandestriden is already decided, but another controversial issue will be discussed lively in SOK’s annual meeting this week. It is about clothes. And money.

Stefan Lindeberg resigns as chairman after 16 years when the Swedish Olympic Committee SOC holds annual meeting on Tuesday. Handball Federation President and Ericsson CEO Hans Vestberg, is the only remaining candidate to take over from Lindenberg, then the other three other candidates were dropped out along the way.

Vestberg has more challenges ahead itself. Above all it is important to pursue the project with the Stockholm Olympic bid in 2026 on, and there is his knowledge of, and contacts within the business community a great asset.

To ensure continuity and not lose momentum at a crucial stage I sure Vestberg will put the question to Stefan Lindeberg to become a consultant for the Olympic project in Stockholm. It would be natural and valuable, given all the knowledge and experience on the subject Lindeberg possess.

Vestberg will appear as a symbolic guarantee that the business community supports the project, but the crucial question is, above all, to convince politicians and the public in Stockholm about the benefits of going forward all the way to an application.

Vestberg will appear as a symbolic guarantee that the business community supports the project

Even if Stefan Lindeberg almost certainly going to continue working in some way in the SOK thank him now for himself as chairman. During its 16 years in office, he has commercialized SOK, from being dependent on government support to become an independent organization that draws some 100 million annually in their own sponsorship revenues. Impressive.

The decisive step to “go its own way” was in 2010 and it is thanks to the newfound economic muscles that SOK has been able to launch the most successful top and talent programs. All active picked up in the SOK programs are given all possible support to enable them to reach their dream of a medal in the Olympics.

But while revenue from the 16 different companies SOK collaborates with increased significantly, State aid decreased significantly. Therefore, the SOK today totally dependent on their sponsors. And these would of course get something back on the money spent.

One of SOK’s two main partners are the clothing company Hennes & amp; Mauritz. H & amp; M has pumped several million SOK and will also dress the Swedish Olympic team in Brazil this summer with specially designed articles.

But this year utilizing Search the right to also use his clothing supplier for the actual competition costumes. At least twelve of specialty unions during the Olympics. Therefore, including the two football teams, athletes and golfers to play, run and jump in competition clothing from H & amp; M.

Other sports are excluded, to avoid compromising the functionality, such as swimming, triathlon, sailing, judo and taekwondo. Where permitted, the active his normal service provider.

SOK’s new deal has caused a division among specialized associations. At the meeting, a motion to be treated where the issue is taken up. From the beginning (in December) stood five special covenant behind, but now

there are only two, football and athletics.

These would have greater freedom and better dialogue with the SOC in the choice of competition costumes come. Moreover, they point out the right of all sports should be treated equally.

The vexed question stems from money. Athletics Association has agreements with Craft when it comes garment supplier and the Football Association with Adidas.

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The vexed question stems from money

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The Football Association are now liable to pay a fine of tens of millions of Adidas if they play in another suit in the Olympics. Football still hoping for a solution, but SOC’m not going to give way, which is perfectly understandable.

For it is thanks to the heavy sponsors, who contribute 100 million annually, as Olympic effort has been made .

Lindblad roll

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