Hilmersson: IFK have a business that does not work – Göteborgs-Posten

The initiative did not, the risk was found to be more real than the opportunities and IFK Gothenburg takes no longer Comrade farm. It is the closest shocking effect of several years of gold race without seatbelts.

The Board men with Karl Jartun spearheaded saw more and more squeezed out, the longer the meeting point. And they had every reason to do so, to the questions that the club’s most important resource, its members, posed were numerous, well-formed and eerily relevant.

Of course it was no fun meeting the people involved but I could not resist impressed by the commitment, insight and wise exclusion of the members made their way there. For sure, they want gold and see their team play in the Europa League, but above all, they want a friendly society as well. Who takes responsibility. That locks up young people who have a growing equity. Which has a clubhouse.

Right now they do not have it and when you listen to the pressed board members, it is very obvious what the problem is in Blåvitt 2015. They want to save money, but still one of the Nordic region’s three best clubs. They want to cut down on the a-troop costs, but still win gold. They can not afford to recruit players, but want to make our mark in Europe.

It’s not possible. One must certainly bet to succeed, but in today’s Swedish football is the opposite equally true: One must succeed in order to invest. To hårdra it: If you can afford to recruit players who take Blåvitt to Europe league – then you have to first play in the Europa League.

The least complicated catch-22 position for a club that occasionally suffered of having a self-image that does not always match the reality. For although IFK Göteborg in many ways is a big club, and the most popular team in Sweden, so nothing is anymore like before. Sweden has fallen behind on point after point, and when, for example, Premier League teams rakes in billions in TV money so forced the premier division teams still rely on sponsors’ good will more than market forces.

Now selling Blåvitt his dear comrade farm , the heart of the business, and that is if nothing else a symbolic act that can not be misunderstood: The is crisis in the association. Although management does not

want to use that particular word. For the business despite player sales of 45 million the past two years still runs a total of 20 million back – then you have not a business that works.

It was a great season in many ways. Attendance record, gold hunt, exciting new players and an inspiring interest in the whole town. If Blåvitt want to experience it again, maybe you have to dare to think long term. Both on the pitch and in the boardroom, it can mean a bit less points in the short term- but it may mean that IFK Gothenburg members get the club they deserve.

Plus

meeting. Respectfully, questioning, clarifying. Listen to your members, IFK.

Less

The desperation. To sell Comrade farm, without even consulting the members, suggesting a degree of panic in the lead.