The World Cup final soccer struck not only record ratings in Germany. In Sweden, the finale at the top among sports events Swede would rather see under 2014.
But it was Viasat that pulled the big winning ticket.
35 million Germans saw the final against Argentina on TV and even in Sweden was the year’s most watched sporting event – 2810000 saw TV4′s broadcast of the Maracana in Rio.
It is better numbers than the channel had counted with, but still will not come as a surprise.
– We know that the World Cup attracts viewers and we also know that if Sweden had been through so would once more have watched, says Jens Tolgraven who was executive producer of the TV4′s World Cup broadcasts from Brazil. At the World Cup four years ago went viewership down, so it is encouraging that so many followed the broadcasts
After 27 straight Olympic Games took Viasat over broadcasting rights from SVT. Not without some criticism because anyone who wanted could not watch. But when the length of the men’s relay was shown was the broadcast of 2.352 million people.
– We know that viewers will find the great moments, but it’s really great that so many people saw the peaks and it feels really good to get it confirmed that people will check and think about it we ship, says Per Nunstedt, Sports Director at Viasat.
Viasat sent the 1300 hour live sports from the Olympics and humbly, he noted that the channel had help along the way.
– So clearly we got good help from the ski team. It is difficult to do the job themselves and success breeds a certain pressure and demand, he said.
Viasat sent Olympics on three legs. The wide channels where TV3 and TV10 counted, the commercial-free option by Viasat and Viaplay, ie the internet, and Nunstedt glad to say that it went well for all.
Especially online.
– It’s very nice to be able to take the bus to work and still be able to see clearly a match or a race. Those who were most satisfied with our broadcasts were the ones who had access to all three options.
By Nunstedt is positive for both SVT and TV4′s productions, but:
– It is important for the television industry to prove that it is possible to show a major championship in an advertising-funded channel. Many were curious and we proved that it
Live Sports Broadcasts which drew over 1.5 million viewers during the year:
Live Sports Broadcasts which drew over 1.5 million viewers in 2014
1) World Cup Final Germany-Argentina, July 13: 2.81 million viewers, TV4.
2) Olympics, the men’s length relay, February 16: 2 352 000, TV3.
3) Olympics, the men’s hockey finals Sweden-Canada, February 23: 2323000, TV3.
4) Vasaloppet, March 2: 2128000, BBC1 .
5) World Cup Semifinal Holland-Argentina, July 9: 1751000, BBC1.
6) Olympics, the opening ceremony, February 7: 1749000, TV3.
7) Sports Gala, Jan. 13: 1722000, BBC1.
8) World Cup Semifinal Brazil-Germany, July 8: 1722000, TV4.
9) FIFA World Cup, round of Brazil-Chile, June 28: 1713000, SVT2.
10) FIFA World Cup, Brazil-Mexico, June 17: 1577000, TV4.
11) FIFA World Cup, Spain-Chile, June 18: 1573000, TV4.
12) World Cup Bronze Medal Match Brazil-Holland, July 12: 1571000, BBC1.
13) Junior World Cup in hockey finals Sweden-Finland, 5 January: 1564000, SVT2.
14) Olympic Games, the women’s length relay, February 15th: 1561000, TV3.
15) Olympic Games, the women’s 30 km length, February 22: 1554000, TV3.
16) FIFA World Cup, the premiere Brazil-Croatia, June 12: 1533000, BBC1.
17) Olympics, the men’s country pursuit length, February 9 : 1529000, TV3.
18) FIFA World Cup, round of Holland Mexico, June 29: 1520000, TV4.
Source: MMS (Media Measurement in Scandinavia). The figures indicate the number of viewers on average during the broadcast.
Footnote: During the World Cup matches in football, measurements were made for each half. This is the highest average figure reproduced here. The same applies to the Vasaloppet, where measurements were taken at various intervals. News and studio broadcasts are not counted.
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